SHARPER HOTEL MARKETING PODCAST
Locus Focus produces the Sharper Hotel Marketing podcast, co-hosted by Chris Jack and Nick Smith, giving you strategies and solutions to attract and delight more guests.
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Learn the secrets of taking the best external hero shots of your hotel. In this detailed and technical podcast, Chris gives you insights into the techniques he uses to shoot hotel photography including high dynamic range photography, light painting, flash lighting, tilt shift lenses, sky replacements and staging preparations.
TripAdvisor. Sure to put the fear of god into every church going hotelier or motelier throughout the world. In this value packed podcast Chris talks about the mistakes many hotels are making with managing their TripAdvisor profile, replying to reviews, their use of photography and much more.
What is Locus Focus marketing strategy and how can it help your hotel attract and delight more guests?
In this jam packed episode Chris ties everything together and explains the philosophy behind the Locus Focus approach to hotel, motel and B&B marketing.
Discover the key elements of Locus (your location) including product, service and value and how these are reflected in your Focus (your branding and online presence) and enhanced through better visibility, clarity and conversion.
Improving the coffee guest experience in your hotel or motel might be as easy as upgrading your instant coffee sachets and being more generous with them, or as complex as installing Nespresso machines in every room. In this weeks podcast, Chris discusses some of the reasons why coffee is such a powerful compound and how you might consider your coffee guest experience. He also discusses the merits of placing a coffee machine in your lobby or reception area or guest room, and runs through all the options for improving coffee in guest rooms.
Chris explores the very real problem of cockroaches in hotels impacting on guest experience, and how to reduce the chances of these pests ruining your reputation. He also discusses an innovative Australian made product that can eliminate the most common entry point for cockroaches.
Branding style guides are the blueprint for your branding identity which gets replicated across your online presence and real world marketing. In this episode, Chris explains what a branding style guide is and why it's so critical for hotels of all sizes.
Content strategy is the basis for solid email marketing campaigns. In this weeks episode Chris will break down exactly the difference between content marketing and content strategy and then discuss the types of content that gets results over time in email marketing for hotels. He also talks about segmentation of your audience and what content will appeal to most guests while still taking into account special interests. Finally, he finishes with some powerful examples on how you might want to structure your email messaging to get the best open rates and engagement.
Chris dives head first into what is Content Marketing for hotels in 2017 and why it is perhaps the most important foundation for hotel marketing in general.
Topics include how one of the first examples of content marketing was in the hospitality industry, Skift and their success with content marketing, defining exactly what content marketing is, what it isn't... and giving explicit and practical examples of content marketing strategies for hotels using their blog.
Chris also cheekily answers the questions raised by a recent Skift Research Report into Content Marketing - in his own words.
Finally he gives some examples of how all hotels can start their content marketing strategy using multiple hotel blogs.
Chris established one of New Zealand's first successful 24 hour gym brands "Burn 24HR Fitness" in 2009 so he has plenty of valuable advice from all perspectives. In this value-packed podcast he talks about his recent bad guest experience at a top Brisbane hotel gym, the main road blocks to a great guest experience at hotel gyms, how you can provide an exercise solution if you don't have space for a gym, opening your gym 24 hours and the problems with security and safety, and practical advice on choosing the best equipment and accessories.
Chris delves into the top 10 mistakes many hotel marketing website are making. He also covers the importance of the right mindset for hotel website design including not treating it as a project, considering the complete guest journey and the importance of relevant local and neighborhood content.