Chris Jack

Photography: External Hotel Photography Secrets

Learn the secrets of taking the best external hero shots of your hotel. In this detailed and technical podcast, Chris gives you insights into the techniques he uses to shoot hotel photography including high dynamic range photography, light painting, flash lighting, tilt shift lenses, sky replacements and staging preparations.

Chris Jack
Photography: External Hotel Photography Secrets
Chris Jack

TripAdvisor: Marketing Mistakes and Strategies

TripAdvisor. Sure to put the fear of god into every church going hotelier or motelier throughout the world. In this value packed podcast Chris talks about the mistakes many hotels are making with managing their TripAdvisor profile, replying to reviews, their use of photography and much more.

Chris Jack
TripAdvisor: Marketing Mistakes and Strategies
Chris Jack

Strategy: Locus Focus Marketing Strategy Explained

What is Locus Focus marketing strategy and how can it help your hotel attract and delight more guests?

In this jam packed episode Chris ties everything together and explains the philosophy behind the Locus Focus approach to hotel, motel and B&B marketing.

Discover the key elements of Locus (your location) including product, service and value and how these are reflected in your Focus (your branding and online presence) and enhanced through better visibility, clarity and conversion.

Chris Jack
Strategy: Locus Focus Marketing Strategy Explained
Chris Jack

Guest Experience: Coffee Strategies & Suggestions

Improving the coffee guest experience in your hotel or motel might be as easy as upgrading your instant coffee sachets and being more generous with them, or as complex as installing Nespresso machines in every room. In this weeks podcast, Chris discusses some of the reasons why coffee is such a powerful compound and how you might consider your coffee guest experience. He also discusses the merits of placing a coffee machine in your lobby or reception area or guest room, and runs through all the options for improving coffee in guest rooms.

Chris Jack
Guest Experience: Coffee Strategies & Suggestions
Chris Jack

Guest Experience: Cockroaches in Hotels

Chris explores the very real problem of cockroaches in hotels impacting on guest experience,  and how to reduce the chances of these pests ruining your reputation. He also discusses an innovative Australian made product that can eliminate the most common entry point for cockroaches.

Chris Jack
Guest Experience: Cockroaches in Hotels
Chris Jack

Branding: Why Style Guides Are So Critical

Branding style guides are the blueprint for your branding identity which gets replicated across your online presence and real world marketing. In this episode, Chris explains what a branding style guide is and why it's so critical for hotels of all sizes.

Chris Jack
Branding: Why Style Guides Are So Critical
Chris Jack

Email Marketing: Content Strategy & Do's and Don'ts

Content strategy is the basis for solid email marketing campaigns. In this weeks episode Chris will break down exactly the difference between content marketing and content strategy and then discuss the types of content that gets results over time in email marketing for hotels. He also talks about segmentation of your audience and what content will appeal to most guests while still taking into account special interests. Finally, he finishes with some powerful examples on how you might want to structure your email messaging to get the best open rates and engagement.

Chris Jack
Email Marketing: Content Strategy & Do's and Don'ts
Chris Jack

Content Marketing: The Why and How of Content Marketing for Hotels

Chris dives head first into what is Content Marketing for hotels in 2017 and why it is perhaps the most important foundation for hotel marketing in general.

Topics include how one of the first examples of content marketing was in the hospitality industry, Skift and their success with content marketing, defining exactly what content marketing is, what it isn't... and giving explicit and practical examples of content marketing strategies for hotels using their blog.

Chris also cheekily answers the questions raised by a recent Skift Research Report into Content Marketing - in his own words.

Finally he gives some examples of how all hotels can start their content marketing strategy using multiple hotel blogs.

Chris Jack
Content Marketing: The Why and How of Content Marketing for Hotels
Chris Jack

Guest Experience: Hotel Gym Best Practices & Insider Insights

Chris established one of New Zealand's first successful 24 hour gym brands "Burn 24HR Fitness" in 2009 so he has plenty of valuable advice from all perspectives. In this value-packed podcast he talks about his recent bad guest experience at a top Brisbane hotel gym, the main road blocks to a great guest experience at hotel gyms, how you can provide an exercise solution if you don't have space for a gym, opening your gym 24 hours and the problems with security and safety, and practical advice on choosing the best equipment and accessories.

Chris Jack
Guest Experience: Hotel Gym Best Practices & Insider Insights
Chris Jack

Website: 10 Website Marketing Mistakes

Chris delves into the top 10 mistakes many hotel marketing website are making. He also covers the importance of the right mindset for hotel website design including not treating it as a project, considering the complete guest journey and the importance of relevant local and neighborhood content.

Chris Jack
Website: 10 Website Marketing Mistakes
Nick Smith

Branding: Exploring Hotel Branding

Nick explores the ways in which smaller hotels, B&Bs and independent operators should think about their branding. Hint: it's a lot more than just a fancy logo and perfectly chosen fonts.

Nick Smith
Branding: Exploring Hotel Branding
Nick Smith

Video Marketing: Hotel Tour Video Tidbits

Nick gives an update on the recent video work with a local B&B, and talks about some of the reasons why tour video works, the challenges involved, and why creating good video doesn't happen overnight.

Nick Smith
Video Marketing: Hotel Tour Video Tidbits
Chris Jack

Yield Management: How it Impacts Guest Experience

Yield management for hotels is widely touted as being about providing the right product (in this case a room), to the right person at the right price. But it is fundamentally flawed when looked at through the lens of the guest experience. Chris explores this touchy subject.

Chris Jack
Yield Management: How it Impacts Guest Experience
Chris Jack

Guest Experience: How to Improve Product and Boost Guest Experience

Product is all the physical stuff in your hotel that impacts on guest experience. Chris discusses exactly what "product" is and its relationship to service, and how together this makes up "Guest Experience". Chris also discusses a Gallup poll that indicated exactly what areas guests wanted improving in terms of product within hotels. Finally he provides a number of "quick wins" or suggestions for improving your hotel product.

Chris Jack
Guest Experience: How to Improve Product and Boost Guest Experience
Chris Jack

Video Marketing: Why Shorter Hotel Videos Work Better

Chris discusses why most hotel video isn't engaging and falls short of guest needs, as well as our upcoming video shoot for a luxury B&B and the strategy behind it.

Chris Jack
Video Marketing: Why Shorter Hotel Videos Work Better
Nick Smith

Snapchat: Does it Work for Hotels?

Nick discusses what Snapchat is, how it works, and why it probably won't work as well as you might like for your hotel. Snapchat has come a long way (baby), but it's still not that perfect marketing tool we all want it to be.

Nick Smith
Snapchat: Does it Work for Hotels?
Chris Jack

Photography: How to Choose the Right Photographer for Your Hotel

Choosing the best photographers for your hotel photography is absolutely critical. There are multiple considerations including the niche of the photographers, their style and workflow, their portfolio and their equipment. Chris Jack breaks it all down and gives lots of practical and valuable advice.

Chris Jack
Photography: How to Choose the Right Photographer for Your Hotel
Nick Smith

Video: Get Started with Hotel Video

Nick discusses the way in which video is consumed by today's audiences and how your hotel video strategy can fit into that space. Topics include YouTube and TV ads, website hero and tour video, as well as video for social media.

Nick Smith
Video: Get Started with Hotel Video
Chris Jack

TripAdvisor: Booking.com Pop-Ups Hurting Direct Bookings

Chris Jack talks about TripAdvisor's controversial way of popping up Booking.com right when prospective guests are trying to view your "professional photos". Why you should be complaining to TripAdvisor as this hurts your direct bookings.

Chris Jack
TripAdvisor: Booking.com Pop-Ups Hurting Direct Bookings
Chris Jack

Airbnb: How to Counter the Airbnb Trip Platform in your Hotel

Chris Jack gives his personal thoughts on Airbnb's new Trip Platform, designed to take travellers on a 'magical journey', and what it means for you as a hotel owner or manager. Is it a real threat to hoteliers, and what can hotels do to counter the AirBnb Trip platform today?

Chris Jack
Airbnb: How to Counter the Airbnb Trip Platform in your Hotel
Nick Smith

Website: Wordpress vs Squarespace for Hotels

Nick Smith joins Chris Jack to discuss the age-old question for hotels looking to create or update their website: Wordpress or Squarespace? While SquareSpace is easier to learn and use, Wordpress may be required in some specific circumstances.

Nick Smith
Website: Wordpress vs Squarespace for Hotels
Nick Smith

Instagram: Strategy & Tactics for Hotels

In this epic 1 hour podcast Chris Jack and Nick Smith discuss detailed marketing strategy and tactics for hotels, motels and B&B's using Instagram. Topics include reposting other user generated content, hashtags vs user names, taking lifestyle Instagram photos, and even using Instagram photos in other marketing projects such as hotel compendiums.

Nick Smith
Instagram: Strategy & Tactics for Hotels