Nick Smith

Branding: Exploring Hotel Branding

Nick Smith
Branding: Exploring Hotel Branding

Nick explores the ways in which smaller hotels, B&Bs and independent operators should think about their branding. Hint: it's a lot more than just a fancy logo and perfectly chosen fonts.

Listen to the podcast below.

Nick’s background is with visual media, most notably photography and graphic design. His experience with composition, colouring and storytelling led him to his latest role at Raving Digital. He also dabbles with recording music, so he understands how important audio is in any video.

He’s worked at everything from checkout chick to business analyst to pizza chef, but somehow his loyalty lies with telling great stories with brilliant visuals and even brilliant-er sound.

As the director of photography, he’s often behind a camera, but then he’s also back in the studio splitting hairs over the amount of green in the shadows or the stereo spread of the room tone.