Chris Jack

Branding: Why Style Guides Are So Critical

Chris Jack
Branding: Why Style Guides Are So Critical

Branding style guides are the blueprint for your branding identity which gets replicated across your online presence and real world marketing. In this episode, Chris explains what a branding style guide is and why it's so critical for hotels of all sizes.

Listen to the podcast below:

Chris Jack is the editor of Locus Focus and a professional hotel photographer based in Brisbane with over 20 years experience in digital marketing. He also hosts the weekly "Sharper Hotel Marketing" podcast.