Content strategy is the basis for solid email marketing campaigns. In this weeks episode Chris will break down exactly the difference between content marketing and content strategy and then discuss the types of content that gets results over time in email marketing for hotels. He also talks about segmentation of your audience and what content will appeal to most guests while still taking into account special interests. Finally, he finishes with some powerful examples on how you might want to structure your email messaging to get the best open rates and engagement.
Listen to the podcast below.
Check out a more detailed YouTube walkthrough of the mistakes to watch out for when putting together your email marketing campaigns.
Chris Jack is the editor of Locus Focus and a professional hotel photographer based in Brisbane with over 20 years experience in digital marketing. He also hosts the weekly "Sharper Hotel Marketing" podcast.