What is Locus Focus marketing strategy and how can it help your hotel attract and delight more guests?
In this jam packed episode Chris ties everything together and explains the philosophy behind the Locus Focus approach to hotel, motel and B&B marketing.
Discover the key elements of Locus (your location) including product, service and value and how these are reflected in your Focus (your branding and online presence) and enhanced through better visibility, clarity and conversion.
Listen to the podcast below:
Chris Jack is the editor of Locus Focus and a professional hotel photographer based in Brisbane with over 20 years experience in digital marketing. He also hosts the weekly "Sharper Hotel Marketing" podcast.