Chris Jack

TripAdvisor: Marketing Mistakes and Strategies

Chris Jack
TripAdvisor: Marketing Mistakes and Strategies

TripAdvisor. Sure to put the fear of god into every church going hotelier or motelier throughout the world. In this value packed podcast Chris talks about the mistakes many hotels are making with managing their TripAdvisor profile, replying to reviews, their use of photography and much more.

Chris also talks about a unique strategy that he suggests Locus Focus hotel clients use when replying to reviews that includes a "rule of thumb" when it comes to the question of which reviews you should reply to, and which you should ignore.

He recalls an experience from first hand at a hotel over 10 years ago which is Number 2 in their city out of over 400 hotels with 1000+ 5-Star reviews and what strategies they used.

The TripAdvisor Review Express and new Business Advantage program are also discussed, including whether either of these programs should be adopted for your hotel.