Chris Jack

Yield Management: How it Impacts Guest Experience

Chris Jack
Yield Management: How it Impacts Guest Experience

Yield management for hotels is widely touted as being about providing the right product (in this case a room), to the right person at the right price. But it is fundamentally flawed when looked at through the lens of the guest experience. Chris explores this touchy subject.

Listen to the podcast below:

SHOW NOTES:

The YouTube video quoted in the podcast is embedded below. The quote starts at around 17:30.

Chris Jack is the editor of Locus Focus and a professional hotel photographer based in Brisbane with over 20 years experience in digital marketing. He also hosts the weekly "Sharper Hotel Marketing" podcast.